Adding this bracelet to your stack helps to support the oceans. Here’s how

The news: Tiffany & Co. Love For Our Oceans initiative.

Why we love it: Tiffany & Co. is making it easy to update your arm stack with a stylishly sustainable addition this season.

The luxury jewelry brand recently announced its Love For Our Oceans initiative, which will see either $100 or $200 from the sale of each T Smile cord bracelet go to The Nature Conservancy for its ocean conservation efforts. The company has set a goal of raising more than $1 million.

Available in 10 bracelet styles — in 18-karat yellow or rose gold, with or without diamonds — the simply chic bracelet style features a cord made from “ocean-bound plastic.”

A partner of The Nature Conservancy since 2007, Tiffany & Co. has reportedly provided more than $2 million in grants to the non-profit organization, along with $6.5 million for additional ecosystem preservation projects, according to the company.

The company’s Love For Our Oceans initiative will be continuing through Oct. 14, 2026.

The price: From $635.

The retailer: Tiffany.ca. 

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